Static And Dynamic Spectrum Allocation Computer Science Essay

Static And Dynamic Spectrum Allocation Computer Science Essay As the requirements of the wireless services keep growing, the number of variant wireless standards increases, which consequently imposes increasing stress on the fixed and limited radio spectrum. However, extensive measurements reported indicate that large part of licensed bands is in low utilization, as show in Figure 2.1. Spectrum utilization is strongly depended on place and time. Fixed spectrum allocation wastes resources. [1] Figure .1 Spectrum Utilization Nowadays applications require more bandwidth for better services. Electromagnetic spectrum, however, is a kind of limited natural resource as well as water and crude oil. Recent studies noted the poor utilization of traditional exclusive spectrum assignment. An intuitional way to improve the sparse usage is to allow an unlicensed user to access the resource during idle time. We can improve efficiency by allowing unlicensed users to exploit spectrum whenever it would not cause interference to licensed users. 2.2 Spectrum Assignment Policy: Why A fixed spectrum fraction is assigned to licensed holders on a long term basis for large geographical regions. Figure 2.2 show fixed spectrum assignment to different standards. Figure 2.2 Spectrum Assignment policy According to Federal Communications Commission (FCC), this exclusive assignment limits the usage and results in many spectrum holes, also called white space. It shows most traffic over wireless network concentrates on particular frequency, in particular region, at particular time while a significant amount of the spectrum remains unused. Throughout the whole spectra, utilization varies from 15% to 85% in frequency, time and geographic domains. Much worse is that, 90% of the time, certain portions of licensed bands are unoccupied. As users demand for better quality of services and higher data rate, efficient spectrum usage is becoming a critical issue. [2] 2.3 Static and Dynamic Spectrum Allocation: There has been numerous protocol standards on the wireless spectrum that rely on a static spectrum allocation policy under which each licensed spectrum band is statically assigned to the specific licensed service and its users. Once a spectrum band is assigned to a certain service, its allocation is not allowed to change. However, a new concept of dynamic spectrum allocation has become necessary to overcome critical limitations of the traditional static al location scheme. Recent studies have shown that the use of static spectrum allocation has degraded spectral efficiency significantly. Moreover, current standards cannot guarantee the prevention of unexpected interruptions by wireless network users. To alleviate these problems, FCC has recently suggested a new concept of cognitive radio networks (CRNs) that serves as a framework in realizing dynamic spectrum allocation. It requires the enhancement of current PHY and MAC protocols to adopt spectrum-agile features. The basic idea of s pectrum agility is to allow secondary users (SUs) or unlicensed users to access licensed spectrum bands as far as they do not produce undesirable interference with the licensed users. To achieve this goal, SUs must monitor each channelà ¢Ã¢â€š ¬Ã¢â€ž ¢s usage pattern by its PUs to identify spectrum holes or opportunities to exploit. Whenever SUs find a channel that can be utilized without interfering with its PUs, it can be assigned to and will be shared by the SUs. The SUs are also responsible for monitoring returning PUs on the channel they are currently using so as to promptly vacate the channel in such a case. [3] 2.4 Unlicensed Spectrum: There are two major advantages of using unlicensed spectrum. First, there is no requirement to register for using the spectrum and its deployment is very fast and cost effective as well. Second major advantage of using unlicensed spectrum is that it is shared among users which is indeed useful for wireless systems in which devices can dynamically change its position like notebooks, cell phones, etc. It would not be practical to require the owners of a portable device to acquire a license that covers every place they may ever wish the system to operate. Fixed applications that transmit sporadically or at fluctuating rates can also make more efficient use of unlicensed spectrum; when one is not transmitting, another can. It has been shown that cellular systems could carry significantly more traffic if they shared spectrum dynamically, provided that competing firms are willing to adopt cooperative strategies that serve their common interest. Metropolitan area networks carrying bursty da ta traffic could expect even greater efficiency gains, if competing networks can be motivated to adopt such techniques. [11] 2.4.1 ISM band: The industrial, scientific and medical (ISM) radio bands were originally reserved internationally for the use of RF electromagnetic fields for industrial, scientific and medical purposes other than communications. Figure 2.3 shows spectrum of ISM band. [13] Figure 2.3: ISM Band There are many factors which raises interest for using these bands such as time consuming standardization. Also, there is no requirement of registering the users using these bands, no particular restrictions on users for their usage and users can use the products anywhere at any place. There is no license fee for this band and the devices using these bands are cost effective. Many wireless communication standards are aimed to use unlicensed ISM band because it is easier to coexist with existing wireless networks than to assign a new separate empty spectrum. Currently most of spectrums for wireless communication are saturated. There are heavy interference and competition in ISM band because many wireless devices flow into this frequency area. On the contrary, spectrums of TV broadcasting, digital TV and wireless microphone tend to inactive depend on devicesà ¢Ã¢â€š ¬Ã¢â€ž ¢ location or time. In TV broadcasting, the spectrum is busy in TV broadcasting hours, but no one can use the spe ctrum when broadcasting signs off. Also TV spectrum is changed in compliance with localization. The 2.4 GHz ISM band has become particularly popular in last few years such as household and virtually all commercial buildings are likely to have equipment that operates in this band. Applications include wireless LANs, Bluetooth and infrared devices for short range communication and for Advanced Traveler Information and Management Systems like door openers for garage, home audio system, cordless phones, remote control, etc. 2.5 Wireless Regional Area Network (IEEE 802.22): IEEE 802.22 Working Group came in to being in November 2004 with a purpose of making a standard for wireless regional area network (WRAN) capable of using cognitive radio technology. According to its technical specifications, 802.22 WRAN systems will operate on the VHF/UHF TV bands ranging from 54 MHz to 862 MHz. The target of WRAN is to provide wireless broadband access with the average coverage radius of 33 km and can go up to 100km. The main target is to make unlicensed access to unused TV spectrum. In particular, 802.22 WRAN systems will be able to sense the spectrum, identify unused TV channels, and utilize these channels to provide broadband services for fixed wireless subscribers. While doing so, they must make sure that there is no undesirable interference with licensed users. Figure 2.4 shows the WRAN standards and application.[8] Figure 2.4: WRAN IEEE 802.22 is a standard for Wireless Regional Area Network (WRAN) which uses unused spectrum (spectrum whole) in the TV frequency spectrum on a non-interference basis. This standard is developed with the intent to give broadband internet coverage in rural areas with acceptable performance comparing with performance of DSL and cable modems. The television spectrum was selected for this application due to its propagation characteristics. Cognitive radios will reuse TV spectrum in an opportunistic way by detecting if the channel is occupied before using it. 2.6 Summary: Due to the rapid growth of wireless services, various wireless standards have been developed which are becoming a cause of major stress in fixed and limited spectrum. However fixed spectrum results in low utilization of spectrum resources as per the spectrum assignment policy. Now days, applications require more spectrum for efficient services. The fixed spectrum is not convenient for these services. Therefore, this problem can be improved efficiently by allowing unlicensed users to exploit spectrum whenever it would not cause interference to licensed users. The fixed spectrum policy that relies on a static spectrum allocation policy under which each licensed spectrum band is statically assigned to the specific licensed service and its users and its allocation is not allowed to change. In order to solve this issue a new concept of dynamic spectrum allocation also known as unlicensed spectrum policy has become necessary to overcome critical limitations of the traditional static allocation scheme. To make this concept more efficient, a new technology called cognitive radio technology has been developed. The basic idea behind this technology is to allow secondary users (SUs) to access licensed spectrum bands as far as they do not cause any harmful interference with the primary users (PUs). The unlicensed spectrum has two major advantages i.e., one is they are fast and cheap in deployment and other is unlicensed spectrum is shared. As sharing is essential for wireless networks, many wireless communication standards are aimed to use unlicensed ISM band because of complete absence of user restrictions and it is easier to coexist with existing wireless networks than to allocate new empty spectrum. Cognitive radio technology is being used in WRAN developed by IEEE 802.22 working group give broadband services in rural areas having the performance statistics comparable to DSL and cable modems by utilizing white spaces on non-interference basis.

Consumer Perception on Public vs Private Bank

Consumer perception on Public Bank versus Private Bank A survey Report Prakhar Agarwal (09FN-077) Ravi Jain (09FN-090) Sachin Gogia (09FN-094) Sandeep Agarwal (09FN-099) Saurabh Kumar (09FN-101) Sunay Jain (09FN-110) * CONTENTS Particulars Page No Executive Summary Introduction Methodology Data Analysis & Findings Recommendation Conclusion Bibliography Executive Summary Regulatory, structural and technological factors are significantly changing the banking environment throughout the world.One factor that is spurring the growth of the service economy in India is the liberalisation that has been ushered in by the government in the banking sector. The financial sector reform in India was designed to infuse â€Å"greater competitive vitality in the system†. In other words, financial liberalisation has led to intense competitive pressures and retail banks are consequently directing their strategies towards increasing customer satisfaction and loyalty through improved service qu ality. Retail banks are pursuing this strategy, in part, because of the difficulty in differentiating based on the service offering.Typically, customers perceive very little difference in the banking products offered by retail banks as any new offering is quickly matched by competitors. This research endeavours to fill the gap in the service quality by exploring the dimensions of customer perceived service quality in the context of the Indian retail banking industry. A set of service quality parameters, drawn from customers’ perceptions about service quality as well as the bank marketing and service quality literature using the RATER model have been drawn up.Finally, the research has drawn upon the findings of the service quality dimensions to contend the initiatives that banks’ managers can take to enhance employees’ skills and attitudes and instil a customer-service culture. This research will thus help bankers to know the ways in which how to improve customer perception towards the services provided by them. Introduction Perception: Perception is a process by which an individual select, organize & interpret stimuli in a meaningful picture of the world Also, we can describe as â€Å"how we see the world around us†. Perception is one of the objects studied by the science of consumer behaviour.Analyzing the works of scientists studying consumer behaviour, it is possible to make a conclusion that perception is presented as one of personal factors, determining consumer behaviour. Personal factors mean the closest environment of a human, including everything what is inside the person, his head and soul, characterizing him as a personality. Customer Perception: Customer perception is an important component of our relationship with our customers. Customer satisfaction is a mental state which results from the customer’s comparison of expectations prior to a purchase with performance perceptions after a purchase.A customer may m ake such comparisons for each part of an offer called ‘‘domain-specific satisfaction’’ or for the offer in total called ‘‘global satisfaction’’. Moreover, this mental state, which we view as a cognitive judgment, is conceived of as falling somewhere on a bipolar continuum bounded at the lower end by a low level of satisfaction where expectations exceed performance perceptions and at the higher end by a high level of satisfaction where performance perceptions exceed expectations. Customer Perception on Service These characteristics of service also make service unique and different from goods as described below a.Intangibility. b. Heterogeneity. c. Inseparability. d. Perishability. e. Non-returnable. f. Needs-match uncertainty. g. Interpersonal. h. Personal. i. Psychic. Like other industries, banking and financial services companies have reached the conclusion that the relationship with the customer should not (metaphorically and lit erally) end at the bank door. Customer access after the transaction adds value to the transaction. Definition of Banking Banking means accepting for the purpose of lending or investment, of deposits of money from the Public, repayable on demand or otherwise and withdraw able by cheques, draft, order or otherwise.Banking is a crucial economic function and forms an integral part of nation’s economy. A healthy banking system is essential for any economy striving to achieve good growth and yet remain stable in an increasingly global business environment. The Indian banking system, with one of the largest banking networks in the world, has witnessed a series of reforms over the past few years like the deregulation of interest rates, dilution of the government stake in public sector banks (PSBs), and the increased participation of private sector banks.The growth of the retail financial services sector has been a key development on the market front. Indian banks (both public and pri vate) have not only been keen to tap the domestic market but also to compete in the global market place. New foreign banks have been equally keen to gain a foothold in the Indian market. Fig. 2. 1-Segreation of banking industry The Banking Sector Today Depth Countrywide coverage Large number of players Increasingly sophisticated financial markets Technology Increasing use of technology in operations Poised to expand and deepen technology usage Diversification Emergence of integrated playersDiversifying capital deployment Regulation Robust regulatory system aligned to international standards Efficient monetary management Fig. 2. 2-Banking sector Sector Snapshot Indian Banking sector is dominated by Public sector banks (PSBs) which accounted for 72. 6% of total advances for all SCBs as on 31st March 2008. PSBs have rapidly expanded their foot prints after nationalisation of banks in India in 1969 and further in 1980. Although there is a restrictive entry/expansion for private and fore ign banks in India, these banks have increased their presence and business over last 5 years.Within the group of banks, foreign and private sector banks grew at higher rate than the industry from FY03 to FY08 primarily because of lower base effect and rapid expansion undertaken by these banks. In FY09, overall growth in credit and deposits was led by PSBs. However, growth of private and foreign banks was significantly lower in FY09 due to their high exposure to stressed sectors and problem at parent level for foreign banks. Size Total assets of US$ 335 billion Total deposits of US$ 279 billion Number of banks Over 290 scheduled banks Public sector: 27 Private sector: new – 9; old – 24 Foreign: 37Over 190 regional rural banks Branch network Over 66,000 branches Public sector: 46,000 Private sector: 5,500 Foreign: 190 Regional rural: 14,400 Source: ICICI bank Fig. 2. 3-Indusrty size Measuring Customer Perception in the Banking Industry The domestic Indian economy is an i ncreasing pie which offers extensive economies of scale that only large banks will be in a position to tap. With the phenomenal increase in the country's population and the increased demand for banking services; speed, service quality and customer satisfaction are going to be key differentiators for each bank's future success.Thus it is imperative for banks to get useful feedback on their actual response time and customer service quality aspects of retail banking, which in turn will help them take positive steps to maintain a competitive edge. The working of the customer's mind is a mystery which is difficult to solve. This exercise in the context of the banking industry will give us an insight into the parameters of customer satisfaction and their measurement. This vital information will help us to know how banks can build satisfaction amongst the customers and customer loyalty in the long run which is an integral part of any business.We can recognize where we need to make changes to create improvements and determine if these changes, after implemented, have led to increased customer satisfaction. Need and Importance of the Study One of the most important developments in banking sector has been the growth of the financial industry over the past two decades. The benefits of financial industry can be seen in the form of large scale industrial development, increased employment opportunities, higher turnover as well as revenue generation to the government and also increase in export of goods and services. Investments play a vital role on the part of the customers.A real investor does not simply throw his or her money random investment. Today banks have a relationship management approach with their clients. Banks are offering more customized solutions to their clients. Everything revolves around the customer and banks via with their innovative and quality products to suit their clients. Today the bottom line for any customer is convenience understanding and evalua ting the customers perception on the service ;amp; products of a bank has without doubt become a need, which propels the body to structure itself for better performance and service.Indian Overseas Bank has ensured that whoever comes in for cash withdrawal will receive his/her cash within five to ten minutes. Fig. 3. 2-Reliability Assurance * Employee’s knowledge and courtesy and the ability of the firm and its employees to inspire trust and confidence. * Every customer treated with utmost care * Problem solved with great enthusiasm. * Customers are assured * the money they invest is secure * the interest rate that is being provided to them is at par or higher. * the money they have invested will be returned to them as and when required with proper interest. Empower their customer contact people * Regularly train them in skills to build trust and loyalty between employees and customers. * Assigned some of their staff members to build relationships with the customers by getting to know them personally. Fig. 3. 3-Assurance Tangibility The appearances of physical facilities, equipments, personnel and communication materials. * Entire premise is air-conditioned. * Computerized systems in place – quick, accurate and efficient service can be provided to the customers. * Tables and chairs are conveniently located. * Personnel always have a cheerful and helping behaviour.Fig. 3. 4-Tangibility Empathy * The caring, individualized attention the firm provides its customers. * Employees are always polite humble and helpful. * Ready to go out of the way. * Regularly holds seminars and training workshops for employees so that they can understand the consumer better and thus serve them better. Fig. 3. 5-Empathy. Responsiveness * The willingness to help the customer and provide him with immediate and fast service. * Prompt at providing customers with information and services they seek. * Prompt when it comes to resolving complaints of customers. The customers, in their feedback form, mentioned this as one of the most important factor that has prompted them to continue with this bank. Fig. 3. 5-Responsiveness Source of Data The researcher proposed to gather the required data through primary data . Primary data are those which are collected afresh and for the first time, and thus happen to be original in character. It will be collected through questionnaires method. Universe The proposed study is to find out the services rendered by the Public and Private Sector Banks to their Customers. The population is uncountable and is considered as infinite.However, the proposed sample for the study from Private Sector Banks and Public Sector Banks is 120. Sampling Method The universe of the study is the account holders of Public and Private Sector banks and the sampling technique adopted will be convenient sampling method. Statistical Tools and Techniques The collected data have been analyzed with the help of percentage analysis. Limitations of the Stu dy The time spent for canvassing the bankers and customers to get the questionnaire filled was considerable. Further, there was reluctance on the part of customers to respond the questionnaire.The cost and time factors are the other limitations. However adequate care was taken to collect unbiased data. Data Analysis ;amp; Findings We have based our survey on RATER model (given by Parasuraman), thus considering the effect of Age, Occupation and Income on various parameters defined by RATER. During our analysis we will focus on various combinations of Age, Income and Occupation and various parameters of RATER model:- During our study we have maintained weights for various options which are maintained underneath:- 1 for Strongly Disagree 2 for Disagree 3 for Neutral 4 for Agree for Highly Agree We have divided our analysis in two parts a. Those who have accounts in both Private and Public Banks and thus have firsthand experience with both the banks b. Those who have accounts with only one of the banks(i. e either in Private Bank and Public Bank) and thus during analysis we have taken their perception about other bank thus the analysis may be biased based on their perception Analysis for those who have account with both Private and Public Banks:-1. Based on AGE Group Fig4. 1-Depicting relationship between age and RATER model parameters a. For the Age Group ;lt;20 They believe that the tangible benefits are more in private banks as compared to public banks. * They are more than satisfied with the Reliability of Private Bank with respect to Public Bank * They believe that the responsiveness of private banks are notch higher than of public bank * They believe that the assurance provided by Private and public banks are almost of the same level. * They believe that the empathy shown by Private Bank employee to its customers are better than shown by Public bank Considering the above parameters and few other things they believe that overall Private Banks are slightly bet ter than Public Banks . For the Age Group 20-30 * They are satisfied with the tangible benefits provided by private banks as compared to public banks. * They are of the view that Reliability of Private Bank are in terms with Reliability of Public Banks. * They believe that the responsiveness of private banks are higher than that of public bank * They believe that the assurance provided by Private and public banks are almost of the same level. * They believe that the empathy shown by Private Bank employee to its customers are better than shown by Public bankConsidering the above parameters things they believe that overall Private Banks are better than Public Banks c. For the Age Group 30-40 * They are satisfied with the tangible benefits provided by private banks as compared to public banks. * They are of the view that Reliability of Private Bank is bit less than the Reliability of Public Banks. * They believe that the responsiveness of private banks are bit higher than that of publi c bank * They believe that the assurance provided by Private Banks is bit higher than provided by public banks. They believe that the empathy shown by Private Bank employee to its customers are almost same than shown by Public bank Considering the above parameters things they believe that overall Private Banks are satisfactory in compared to Public Banks d. For the Age Group 40-50 * They are not satisfied with the tangible benefits provided by private banks as compared to public banks.* They are of the view that Reliability of Private Bank is in terms with the Reliability of Public Banks. They believe that the responsiveness of private banks are same as that of public bank * They believe that the assurance provided by Private Banks is bit lesser than provided by public banks. * They believe that the empathy shown by Private Bank employee to its customers are almost same than shown by Public bank Considering the above parameters things they believe that overall there is not much diff erence in Private Banks and Public Banks e. For the Age Group 50-60 * They believe with the tangible benefits provided by private banks are of same level as compared to public banks. They are of the view that Reliability of Private Bank is in terms with the Reliability of Public Banks. * They believe that the responsiveness of private banks are slightly more satisfying than of public bank* They believe that the assurance provided by Private Banks is bit lesser than provided by public banks. * They believe that the empathy shown by Private Bank employee to its customers is a bit less than shown by Public bank Considering the above parameters things they believe that overall Public Banks are slightly better than Private Banks f. For the Age Group ;gt;60 They believe with the tangible benefits provided by private banks more satisfactory as compared to public banks. * They are of the view that Reliability of Private Bank is very less as compared to Reliability of Public Banks. * They be lieve that the responsiveness of private banks are in terms with responsiveness of public bank * They believe that the assurance provided by Private Banks is far less than provided by public banks. * They believe that the empathy shown by Private Bank employee to its customers is a far lesser than shown by Public bankConsidering the above parameters things they believe that overall Public Banks are far better than Private Banks Findings Based on Age Group: The Public Banks are the most preferred by the age group of ;gt;60 years with the Reliability being the highest scoring point of Public Banks over Private Banks. This may be attributed to the fact that they have been associated with Public Bank for very long time so a sort of relationship is developed between them. Also they are more prone to risk so they prefer Public Bank s as they are backed by Governments.On the contrary Private Banks are mostly preferred by age group segment of 20-30 years this may be attributed to the fact t hat most people in this group are working class and for them time is the most important factor so the services such as better Online Banking, better responsiveness provided by Private Banks make them more attractive to this segment 2. Based on Income Level Fig4. 2-Depicting relationship between income groups and RATER model parameters a. For the Income ;lt; 1. 5 L * They believe that the tangible benefits are more in private banks as compared to public banks. They are a bit more satisfied with the Reliability of Private Bank with respect to Public Bank * They believe that the responsiveness of private banks are notch higher than of public bank* They believe that the assurance provided by Private and public banks are almost of the same level. * They believe that the empathy shown by Private Bank employee to its customers are better than shown by Public bank Considering the above parameters and few other things they believe that overall Private Banks are slightly better than Public Ba nks b. For the Income 1. L-5L * They are more than satisfied with the tangible benefits provided by private banks as compared to public banks. * They are of the view that Reliability of Private Bank is slightly better than the Reliability of Public Banks. * They believe that the responsiveness of private banks are more satisfying than that of public bank * They believe that the assurance provided by Private and public banks are almost of the same level. * They believe that the empathy shown by Private Bank employee to its customers are slightly better than shown by Public bankConsidering the above parameters things they believe that overall Private Banks are slightly better than Public Banks c. For the Income 5L-10L * They are satisfied with the tangible benefits provided by private banks as compared to public banks. * They are of the view that Reliability of Private Bank is bit more than the Reliability of Public Banks. * They believe that the responsiveness of private banks are bi t higher than that of public bank * They believe that the assurance provided by Private Banks is almost same as provided by public banks. They believe that the empathy shown by Private Bank employee to its customers are slightly better than shown by Public bank Considering the above parameters things they believe that overall Private Banks are slightly better in compared to Public Banks d. For the Income ;gt;10L * They are satisfied with the tangible benefits provided by private banks as compared to public banks.* They are of the view that Reliability of Private Bank is lesser than Reliability of Public Banks. They believe that the responsiveness of private banks are same as that of public bank * They believe that the assurance provided by Private Banks is almost same level than provided by public banks. * They believe that the empathy shown by Private Bank employee to its customers are almost same than shown by Public bank Considering the above parameters things they prefer Public Bank as compared to Private Bank e. For the Income Not Applicable * They are satisfied with the tangible benefits provided by private banks as compared to public banks. They are of the view that Reliability of Private Bank is in terms with the Reliability of Public Banks. * They believe that the responsiveness of private banks are slightly more satisfying than of public bank * They believe that the assurance provided by Private Banks is bit more than provided by public banks. * They believe that the empathy shown by Private Bank employee to its customers is a bit more than shown by Public bank Considering the above parameters things they believe that overall Private Banks are much more satisfying than Private BanksFindings Based on Income Levels: The Private Banks are the most preferred by income group of ;gt;10 L. with Tangible benefits as the most differentiating Factor . This may be attributed to the fact that private banks provide customized services to the customers, also the t imings of public bank are more suited to them, the services such as mobile banking, online banking saves them lot of time which is of utmost importance to them. On the other hand Public Bank are most preferrd by middle class income group (i. e 5L;lt;Income;lt;10L) with assurance as most differentiating factor .This may be attributed to the fact that they are more prone to risk and for them safety of money is of utmost important. 3. Based on Occupation Fig4. 3-Depicting relationship between occupation and RATER model parameters a. For the Business Persons * They believe that the tangible benefits are more in private banks as compared to public banks. * They are a bit more satisfied with the Reliability of Private Bank with respect to Public Bank * They believe that the responsiveness of private banks are notch higher than of public bank * They believe that the assurance provided by Private and public banks are almost of the same level. They believe that the empathy shown by Private B ank employee to its customers are almost same than shown by Public bank Considering the above parameters and few other things they believe that overall Private Banks are almost as same as Public Banks on various parameters b. For the Service Person* They are more than satisfied with the tangible benefits provided by private banks as compared to public banks. * They are of the view that Reliability of Private Bank is slightly better than the Reliability of Public Banks. They believe that the responsiveness of private banks are more satisfying than that of public bank * They believe that the assurance provided by Private and public banks are almost of the same level. * They believe that the empathy shown by Private Bank employee to its customers are slightly better than shown by Public bank Considering the above parameters things they believe that overall Private Banks are slightly better than Public Banks c. For Students * They are satisfied with the tangible benefits provided by pri vate banks as compared to public banks. They are of the view that Reliability of Private Bank is bit more than the Reliability of Public Banks. * They believe that the responsiveness of private banks are bit higher than that of public bank * They believe that the assurance provided by Private Banks is almost same as provided by public banks. * They believe that the empathy shown by Private Bank employee to its customers are slightly better than shown by Public bank Considering the above parameters things they believe that overall Private Banks are slightly better in compared to Public Banks Findings Based on Occupation:-The Private Banks are the most preferred by students with tangible benefits is the most differentiating factor among banks. This may be attributed to the fact that students are tech savvy and the services provided by private bank in this regard is better also students don’t have much concern towards safety aspect as the amount of money involved is very small. On the other hand Business persons are indifferent to both banks as for them both are important their safety concerns (regarding huge money ) is appropriately addressed by Public Bank where as their time concerns are addressed appropriately by Private Banks .Analysis For Customers having accounts with only one type of Bank : The analysis is done for those customers who have banking accounts with either private banks or public banks but not both. Since, those customers have accounts in only one of the banking sectors i. e. either private or public; the inferences drawn will be based on their perception of the other banking sector without any practical banking experience. The inferences may have a biased opinion towards the banking system in which the customer hold an account and is thus only a suggestive indication of the customer perception towards both private and public banks.

The Undisputed Truth About How to Write Counter Argument and Refutation in an Essay Samples That the Experts Dont Want You to Hear

The Undisputed Truth About How to Write Counter Argument and Refutation in an Essay Samples That the Experts Don't Want You to Hear The Secret to How to Write Counter Argument and Refutation in an Essay Samples A conclusion is, without doubt, the main portion of the argumentative essay because you can either support the very good impression or destroy it entirely. This can help you to investigate and write your thesis as though you were debating an actual person rather than a bit of paper! Here we'll present some pieces of advice on how best to compose a refutation paper. Conceding and refuting are also rather typical in all sorts of debates including political and societal troubles. How to Write Counter Argument and Refutation in an Essay Samples - What Is It? For instance, an essay arguing that certain sections of the countryside needs to be protected from commercial development might argue against itself by citing the advantages of development. You will then have to approa ch the subject by gathering, generating, and evaluating credible sources to back up your evidence. The past few sentences ought to be extremely clear and have a durable image on your audience. Learn about the significance of counterarguments and the way to refute them. Top Choices of How to Write Counter Argument and Refutation in an Essay Samples Identify any false assumptions your opponent is probably going to use so that they're easy to spot during a debate. A counterargument is fundamentally the argument or view of an issue from the opposite side. Counter arguments can be based upon a number of unique assumptions. Presenting a counter argument offers you a chance to react to criticism in your essay. In the lack of clear bases or justifications it can't be declared valid. Many people have a tendency to compose weak arguments since they don't know how to compose a compelling argument. Ultimately, at the conclusion of the refutation, there's an obvious conclusion. Finally, one ought to conclude a refutation with a comparison or restating of the chief point. How to Find How to Write Counter Argument and Refutation in an Essay Samples The wonderful argumentative Scholarship Essay Samples formats and samples are just world-class, and they'll inspire folks to write argumentative essays in various competitions. This is a set of examples to comprehend how to compose a comprehensive outline for Sample Essay Examples. Argumentative essay examples are employed within this guide to help you realize how to write one. When writing your argumentative essay conclusion, you ought to take a note of three vital points. Generally, if you take advantage of a counter-argument, you will want to put it near the start or close to the conclusion of your TOEFL Writing response. Each sentence is numbered in line with the template above. Nonetheless, it isn't always as simple to put them in your paper or maybe to identify them in a genuine essay. Secondly, you ought to use a professional tone in your paper. As soon as you cover each time, you will conclude your essay. You should make sure you keep on that 1 side during your whole essay. How to Write Counter Argument and Refutation in an Essay Samples A superb counter argument needs to be built utilizing the strategies close to the cap of the pyramid, rather than those near the bottom. Start by introducing an overall belief that you'd like to refute. It's also advisable to state why your position is the very best. Bear in mind which you must do more than simply recognize an opposing position. You are going to be graded on the standard of your writing, the caliber of your ideas, and the standard of your research. There are lots of individuals who don't wish to understand what's in their food. This is the reason we believe the fast foods should include a warni ng. You can't control anybody's opinion, and everyone is eligible to make their own choices, even if it has to do with smoking. For example, you will need to earn a choice even in circumstances where there is nothing to pick from. We come up with a few probable explanations. This is among the most crucial reasons to reflect on counterarguments. If You Read Nothing Else Today, Read This Report on How to Write Counter Argument and Refutation in an Essay Samples A very good persuasive argument will use the latest data and data from verified sources. Even if you're a specialist in a particular field, don't be afraid to use and cite external sources. This also contains the wisdom and skills of the opponent. You should think about any length requirements for your essay, and should you have too many points, highlight the main items you would like to deal with. The question we're attempting to cover within this essay is whether students ought to be permitted to use wise phones i n their schools. English language classes usually demand a lot of writing. Quite simply, language that's utilized to reach a particular intent.

Parkinson s Disease And The Disease Of The Nervous System

Definition: â€Å"Parkinson’s disease is a chronic, progressive disease of the nervous system characterized by the cardinal features of rigidity, bradykinesia, tremor, and postural instability† (O’Sullivan and Schmitz, 2007). The condition can develop between age group 60 and 80 years and symptoms mostly appear around 60 years of age (O’Sullivan and Schmitz, 2007). Parkinson’s disease or PD is classified into idiopathic Parkinson’s disease, parkinsonism due to identifiable causes and parkinsonism in other neurodegenerative disorders. True Parkinson disease is classified into two subclinical groups. One group demonstrates postural instability and gait disturbances as dominant symptoms whereas the other group exhibits tremor as the prominent feature (O’Sullivan and Schmitz, 2007). Pathophysiology: Parkinson’s disease is affected by the degeneration of dopaminergic neurons which is responsible to produce dopamine. Dopaminergic neurons have their cell bodies in substantia nigra pars compacta (SNpc) in basal ganglia (O’Sullivan and Schmitz, 2007). Basal ganglia are a collection of interconnected gray matter nuclear masses deep within the brain†. These gray matter masses are caudate, putamen, globus pallidus, subthalamic nucleus and the substantia nigra. Basal ganglia receive its input through striatum (O’Sullivan and Schmitz, 2007). Clinical Presentation: 1. Rigidity: Rigidity is defined as increased resistance to passive movement. Parkinson patients complain of â€Å"heaviness† orShow MoreRelatedParkinson s Disease : A Nervous System Disorder2308 Words   |  10 PagesParkinson’s Disease (PD) is a nervous system disorder that affects nearly five million people world wide. Most of the effects of PD are movement based. It is more prevalent in men and the chance of developing the disease increases with age. Fifteen percent of those with Parkinson’s have been identified as having a family history of the disease. Those who are 80 or older may be one-thousand times more likely to develop PD than those under 40 (Jankovic Tolosa, 2015). The symptoms of PD wereRead MoreParkinson s Disease ( Cns ) And The Peripheral Nervous System999 Words   |  4 PagesParkinson’s disease â€Å"is described as a common disorder of the brain caused by a progressive deterioration of the areas that produce the neurotransmitt er dopamine† (Fischer, 1999). It affects the nervous system, more specifically it affects the nerve cells in your brain that secrete dopamine. Dopamine is a chemical that is responsible for the movement and coordination of the musculoskeletal system. The nervous system is composed of two separate systems: the central nervous system (CNS) and the peripheralRead MoreA Brief Note On Parkinson s Disease And Its Effects On The Central Nervous System Essay1914 Words   |  8 PagesParkinson’s Disease is much more difficult than the life of a person without the disease. Everyday tasks seem grueling and unattainable. Scenarios, such as the one above, occur every day and wreak havoc on innocent people’s lives. Even though the number of patients with PD continues to rise, the government still does not provide the adequate funding to answer questions surrounding Parkinson’s Disease. Parkinson’s Disease (PD) is a chronic and progressive disorder that affects the Central Nervous SystemRead MoreParkinson s Disease Is A Chronic Progressive Movement Disorder Of The Central Nervous System895 Words   |  4 PagesParkinson s disease is a chronic progressive movement disorder of the central nervous system. Early in the course of the disease, the most obvious symptoms are movement-related; these include shaking, rigidity, slowness of movement and difficulty with walking and Parkinson’s like gait (leaning forward, small fast pace steps, shuffling, etc.). Parkinson’s involves the malfunction and death of nerve cells in the brain, entitled neurons. Although damage can be spread about, it primarily affects neuronsRead MoreThe Purpose Of My Research Conducted For This Paper Was1677 Words   |  7 PagesThe purpose of my research conducted for this paper was to examine the relationship between Parkinson s disorder and its connection to the anatomy of the human body. Parkinson s is a progressive disorder of the nervous system that affects movement due to the loss of Dopamine. Dopamine which is a neurotransmitter located in the brain allows signals to be transported from one nerve cell to another. Its purpose is to regulate both movement and cognition. The loss of these chemical messengers can causeRead MoreParkinsonS Disease, Also Known As Pd, Shaking Palsy, And1530 Words   |  7 Pages Parkinson s disease, also known as PD, shaking palsy, and paralysis agitans is an idiopathic neurodegenerative disorder; it rises from an unknown cause and increases in severity over time (Ronken). The disease was named after English physician James Parkinson, who first described it in 1817 (Weiner). PD can be defined as the degeneration of neurons in the substantia nigra, which is the area of the brain that contains dopamine cells and regulates movement. As the degeneration of neurons occurs,Read MoreOn Nervous Disorders : Parkinson s Disease1193 Words   |  5 PagesOn Nervous Disorders: Parkinson’s disease Parkinson’s disease is a progressive disorder of the nervous system characterized by tremor, slowed movement, and muscle rigidity; typically only seen in those over the age of forty. It is named after James Parkinson, an English surgeon, whom first described the symptoms of â€Å"the shaking palsy,† in a report published in 1817 (Grimes, 2004). The brain is the control center of the body. The brain orchestrates movement, sensations, feelings, personality, andRead MoreParkinson s Disease Is A Progressive Loss Of Functioning Of The Brain1361 Words   |  6 PagesIntroduction: Parkinson’s disease is a progressive loss of functioning of the brain that results in stiffness, trembling and loss of fine motor control. This disease mainly affects the neurons in the particular area called the substantia nigra with a total loss of dopamine, the absence of these dopamine-producing cells causes the loss of the brain’s ability to control the body movements progressively (Parkinson’s disease, 2016). Parkinson’s disease is very common, with about 70000 Australians asRead MoreThe Effect Of Stress On The Immune System1186 Words   |  5 Pages 1. Discuss the impact of stress on the immune system. Stress has a huge impact on the immune system. The immune system is interconnected. For example the immune, nervous, and endocrine system is linked through specialized communication pathways involving hormones, neurotransmitters, neuropeptides, and immune cell productions. Stress reactions can directly affect the various response systems and how they handle the neuroendocrine-products. This stress reaction directly affects the hypothalamus andRead MoreImplement And Monitor Nursing Care For Clients With Chronic Health Problems1427 Words   |  6 Pages INTRODUCTION: Parkinson disease mainly defined as the death of certain brain cells. These brain cells mainly control the body parts movement and the coordination. The disease mainly decrease the mobility which leads difficulty in walking (Medline Plus, 2016). Currently, Parkinson has no known cause which mainly effect people to develop this disease. Many theories tells that there are several factors that are responsible to cause Parkinson disease such as the decline in the production

What Were the Chief Characteristics of the Roman World in...

The world of classical Rome is a complex yet interesting area of study. It can teach us a lot about the Roman and wider European past and the society we are today. Therefore study of the later Roman Empire is essential when dissecting the inner workings and fall of this powerful empire. To learn fully about this time looking at the characteristics which made up this world is essential. The following essay will discuss in detail many of the characteristics of the Roman Empire in the time period 100 AD to 450 AD including the centrality of the emperor in Roman life, the Christian church and Rome, the rise of the East Empire, the fear of the northern Barbarians and Pax Romana One of the main characteristics of the world of Late Antiquity is†¦show more content†¦The decline of the empire was becoming a new characteristic which was never seen before. Constantinople was becoming more and more important. This shift of power was indisputably one of the most important features of the late Roman world and led to the people of the empire relying on Rome less and less, which led to the end of the western world as its people knew it. Ultimately as the century went on Constantinople and the east became more and more important, Rome was the city of their ancestors but Constantinople was the modern city of commerce.[14] â€Å"For 150 years, the mighty Roman Empire seemed unbeatable†[15]Before the 400s the Roman Empire appeared an all-powerful, strong, civilized nation. Romans considered themselves high above the barbaric tribes of the north, â€Å"the barbarians were seen only as invaders bent on the destruction of the Roman Empire and classical civilization†[16] This belief however became the Achilles heel of the empire. The Romans believed they were safe in their city, that they would never be breeched especially by the barbarians who were irrational and too passionate for proper warfare. This was proven wrong by Alaric in 410 AD in the first sacking of Rome. Within four more decades the city, which was just recovering from the first sacking was once again invaded in 455 AD by the Vandals. These continuous attacks which were never seen beforeShow MoreRelatedLogical Reasoning189930 Words   |  760 Pages................. 23 What is a Statement?............................................................................................................................ 23 What is an Argument?......................................................................................................................... 25 What is the Issue?................................................................................................................................. 28 What is a Proof?.............Read MoreProject Mgmt296381 Words   |  1186 PagesProcess Analysis and Improvement, First Edition Simchi-Levi, Kaminsky, and Simchi-Levi, Designing and Managing the Supply Chain: Concepts, Strategies, Case Studies, Third Edition Sterman, Business Dynamics: Systems Thinking and Modeling for Complex World, First Edition Stevenson, Operations Management, 10th Edition Swink, Melnyk, Cooper, and Hartley, Managing Operations Across the Supply Chain, First Edition Thomke, Managing Product and Service Development: Text and Cases, First Edition Ulrich andRead MoreAzerbaijans Tourism Industry12172 Words   |  49 Pagesheavily industrialized and petroleum reliant, but the Azerbaijani economy has also experienced some diversification in recent years. The republic is globally known for its top-breed horses and world-class caviar which constitute some of its traditional exports (Silaev et al. 2012). During the brief period from 1918 to 1920, Azerbaijan enjoyed ind ependence; however, thereafter, the republic became part of the former the Soviet Union in 1936, but subsequently declared its sovereignty in late 1989 andRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesCongress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999. Chris is a frequent contributor to the AP Statistics ElectronicRead MoreTest Bank Hilton Herauf Modern Ad77200 Words   |  309 PagesStatements. c. Income-smoothing may have affected a Foreign Subsidiary’s results; such smoothing practices are not permitted in North America. d. Departures from the Historical Cost Principle may be possible in other nations. Ans: A Difficulty: Easy Level of Learning: Knowledge Topic: LO 1 hz 2. Which of the following is/are LEAST likely to influence a country’s accounting standards? Taxation Policies. Differing Legal Systems. The currency used. Ties between countries. zle a. b. c. d. Ans: C Difficulty:Read MoreStrategic Marketing Management337596 Words   |  1351 Pages518 520 522 523 528 528 534 Stage Three: How might we get there? Strategic choice 12 The strategic management of the marketing mix 12.1 12.2 12.3 12.4 12.5 12.6 12.7 12.8 12.9 12.11 Learning objectives Introduction Product decisions and strategy What is a product? The dimensions of product policy Brand strategies The development of new products Pricing policies and strategies Approaches to price setting Methods of pricing 12.10 Deciding on the pricing objectives 12.12 Using price as a tacticalRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessolution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN PrenticeRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesfrom the Picatrix (see I.P.Couliano, Eros and Magic in the Renaissance, University of Chicago Press, 1987, p. 118). 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Bedbugs Research Free Essays

There will be multiple research objectives to gain a clearer understanding of the direction that the entire bed bug pest control industry is moving towards. Since the recent introduction of the low cost no-frills, ‘do-it-yourself’ equipment, there has been no solid data available to support as to how effective those techniques are nor is there qualitative data on customer’s perception as to how effective it is. Both approaches (quantitative and qualitative) are important since if the customers feel they have fewer bed bugs (qualitative) but empirical analysis shows that in fact the number of bed bugs present in their homes remain the same, such data is of great importance. We will write a custom essay sample on Bedbugs Research or any similar topic only for you Order Now Unfortunately the perception of customers is more important and their positive word-of-mouth recommendation of the do-it-yourself devices (despite their failure by quantitative measures) will create a huge market for failed products that will do consumers more harm than good in the long run. The research objectives would be to find out empirically whether the ‘Do It Yourself’ approach is more effective, less effective or the same as by using the services of a qualified exterminator. After the use of the methodology described below, the test groups would be questioned specifically as to how they felt (qualitative approach) three months later: (a) Their overall feelings/beliefs as if there are less or more bedbugs present; (b) About their feelings/beliefs in the effectiveness of the product that they’ve used. The same groups will also have their homes examined at the same time through the use of bed bug detecting dogs and exterminators who were trained in locating bed bugs to see (quantitative) if there were any bed bugs to be found in the homes. The results gathered from the two groups (described below) will be compared so that a future course of action for Bed Bug Pest Control Of New York Inc. could be formulated. It will be of crucial importance for the company, as well as the bed bug removal industry to find out the effectiveness of different methods of bedbug extermination. Research Methodology The first part of the research methodology would be to gather a statistically significant random group of 1000 consumers who have experienced a bed bug infestation in their bedrooms. This group should be halved into two equal groups of 500: Group A and Group B. Individual members of each of the groups must have experienced similar levels of complaints of be bug infestation as will be measured on questionnaires prior to the inclusion of the individual in the study. Each of the groups must be willing to try out the devices given to them and agree to the post-extermination interviews as well as inspections by qualified, unbiased exterminators. Zikmund, 2010) The first group of 500 (Group A) will use what we will define as the Do-It-Yourself (DIY) approach (use of devices such as double edged masking tape, devices to place under the legs of furniture, and other no-frills devices that are marketed on late night television, on websites which make dubious claims, and are found at supermarkets in well designed containers plastered with ‘As Seen on TV’ stickers) to attempt to remove the bedbug infestation from their homes. To make sure that the devices are applied, a representative of the study will be present to make sure that the devices are used. We feel that without this mechanism, there is a high degree of uncertainty as to whether the test subjects will truthfully use the devices, thus significantly skewing the results from data gathered from Group A. (Joselyn, 1977) The second group of 500 consumers (Group B) will exclusively use the services of qualified bed bug exterminators and will receive two visits, one week apart, to disinfect their homes using professional bed bug removal technology. During the first visit, the qualified exterminator will use the steam method of bed bug removal, which uses a vacuum cleaner sized device to shoot 400 degree steam throughout the hard to reach areas of the bedroom, closet and the insides of the bed frame and furniture. This method boils away the bed bug nests as well as destroys the eggs. The second visit will use the scientifically proven cold method of bed bug removal which, through the use of a freezing stream -100 degree compressed carbon dioxide, will reach the deep nests hidden far within the falls, floors and walls that is unreachable by any other means. Gathering Data Data Sources Many attempts by the company have been made to find any external data available on this subject without success. Due to the fact that bed bugs were practically extinct in the western world since the 1950’s, the lack of modern equipment (carbon dioxide removal equipment, many of the current DIY gadgetry), no reliable sources of external data are available. Thus the company will use internal data or more specifically data collected internally from the new website (please see IT section below). Types of Surveys All data collected will be done through an online website where each individual member of either Group A or Group B will answer the questions on their own. This will be done so the data will not be contaminated by the bias of the individuals who collect the data as well as to make sure that each individual is able to answer each question thoroughly in the comfort of their own home, and not with a member of the research team present. (Dillon, 1994) Observation Studies This part of the study will be performed by the individuals who at the end of the study will come inside the test subject homes with bed bug sniffing dogs to determine empirically whether any bedbugs are still present within the premises. There is no known method besides the bed bug sniffing dog that can reliably determine their presence. Experiments / Test Markets The individuals to test out the premises of the experiment will be gathered from a specifically set up website that will gather the random individuals who will participate in the experiment. Use of Information Technology Information Technology will be used in multiple ways throughout the survey to not only save marketing budget dollars for the company but also to make the entire process less intrusive for the test subjects. The 1000 total sample will be gathered through a specially created website which will ask consumers if they wish to receive a free extermination in exchange for their participation. After a few thousand names are gathered, the individuals will be asked (via email) to return to the website (via a link inside the email) to fill out a detailed survey about their current infestation: (a) How often they were bitten (b) How often they see bedbugs (c) to rate the level of their infestation (d) to see if they have used any methods to deal with the infestation in the past, etc.. The website will then randomly assign (to make the study double blind) the individuals into two groups described earlier in this presentation. A simple random generator built into the website can accomplish this, that any second year IT student can write for under $100. The researchers will not be able to see the names, races, gender or any other information about any specific individual to remove any potential bias. Each of the individuals will also be assigned randomly to an exterminator, who will not know that individual is part of any experiment. (Calabrese, 2011) The post-study interviews will all be done via the internet so as to not inundate the individuals with unwanted visits or telephone calls. The individuals who participated in the study will receive emails with a link to fill out the qualitative parts of the study, which will ask them not only to rate how they feel (using their own words) about their current bedbug situation but the overall experience. In case of Group A, the questions will include (a) describe the ease/difficulty in applying the DIY products (b) Did they cause a mess? (c) How they felt about the infestation a week later, 2 weeks later, 1 month later (d) Would they recommend it to their friends and why? McKnight, 2011) The use of web based technology would make the entire process more comfortable and may result in more honest answers since the questions will be answered at the convenience of each individual who participated in the experiment and not at the convenience of the organizers of the experiment. The final data will also be much easier to break up and analyze since every response will be stored in the database and thus the final data could be bro ken down and correlated using a vast array of different scientific approaches. Reference http://www.economywatch.com/world-industries/steel-industry/trends.html How to cite Bedbugs Research, Essays

Case Study Starbucks Coffee - Solution is Just a Click Away

Question: Write the case study about Starbucks coffee and explain Porter strategies. Answer: Introduction Porters generic strategy is one of the most widely accepted strategic models that have been adopted by a vast number of successful firms. The strategy mainly aims at the creation of a distinct product or service that the competitors are unable to provide to the customers. The system is thus one that provides the company with the much needed competitive advantage over the competitors. The generic strategy of Michael Porter which was created in 1980 thus focuses on three prime areas of strategy. The three areas include cost leadership, differentiation, and focus. Although the three aspects is not used together in any strategy formation, it is important to note that most successful firms utilize at least two of these strategies in order to gain a competitive advantage. Starbucks, the coffee company utilizes the generic strategies of product differentiation and focusing on the target groups in order to penetrate into the market to their advantage. Starbucks was founded in 1971 and quickl y became one of the world leaders in coffeehouse chains. It is the inclusion of differentiation intensive strategy that set them apart from their competitors and helped them gain a significant share in the market. Generic Strategies of Starbucks Coffee Right from the beginning, Starbucks aimed at attracting customers from their competitors by providing them with products that the competitors wouldnt. In such a case, Starbucks developed a strategy that focused on the specialty coffee products (Ritson, 2007). Starbucks also focused on creating an atmosphere that is extremely inviting to the customers. Starbucks thus focused on the development of specialty products along with the development of a completely different experience at their coffee shops in order to differentiate themselves from the competition. Starbucks have taken the generic strategies one step further by creating their intensive growth strategies aligned to their generic strategies (Braun Latham, 2014). Starbucks has used their competitive advantages that they have achieved from the application of strategies to help them grow in new markets. The new markets have been gained by penetrating into the newer markets with its range of specialty products and as a result, gai ning hold of the customer base where they have not yet been able to get the products that Starbucks offers. Starbucks also creates its generic strategy of differentiation by providing specialty products according to the local market preferences while keeping the originals intact. In addition to specialty products, Starbucks also maintains a system that is much different from their competitors. Starbucks has created an environmentally friendly system that is much different from the competing brands. The use of eco-friendly materials and reusable cups provides the company with the competitive edge as the customer base that Starbucks caters to is particularly growing more and more environmentally conscious. Also, Starbucks ethical outlook to providing their customers with the best quality coffee is one of the factors that provide them with a competitive advantage (Cole, 2008). The success of their generic strategy is seen when we take note that Starbucks is the largest coffee chain wit h 5500 coffeehouses in over 50 countries. The generic strategy that Starbucks uses is thus a broad differentiation strategy. Starbucks focus is always on differentiating themselves from their competitors as much as possible. In such a case, Starbucks is constantly on the search for new and innovative means to develop their products as well as develop new products (De Kluyver Pearce, 2009). The products are developed with the idea of standing out from their competition. It thus helps in the differentiation of the products. Starbucks have succeeded in extending their differentiation to other areas of operations as well. Starbucks uses a sourcing policy that is sustainable and responsible in order to differentiate it from its competitors that do not follow such measures (Porter, 1980). While most of the competitors of Starbucks including McDonalds and Dunkin Donuts utilized a strategy of cost differentiation, Starbucks strategy of using differentiation of products was a completely new approach that helped it in becoming one of the giants in this field (Eldring, 2009). Starbucks approach of differentiating itself in matters of products and ambiance provided it with the much-needed edge over its competitors but it needs to be kept in mind that such differentiation techniques are on a rise in modern-day competitors. In such a case, Starbucks must develop a system that provides a constant innovation in order to differentiate itself. Starbucks use of generic strategy in market penetration Starbucks has utilized its generic strategies in developing products that provide the highest level of market penetration. In such a case, the market penetration is facilitated because if the innovative and different products that the chain offers to its customers. The strategy aims at gaining the maximum amount of revenue from the existing markets and having a deeper penetration into new markets. Starbucks uses its reputation from its already existing markets to convey the value of their products in the new markets (Haskova, 2015). In such a case, the customers in the new markets are open to the idea of having new products that they have previously not been able to get. The brand thus succeeds in forming a strategy of market penetration using the generic strategy of Porter. The product development is another aspect of the generic strategy that helps the firm to not only gain a competitive advantage but also helps it in gaining penetration into the markets. The strategy here is the c reation of new products with a view to gaining more revenue. The strategy used by the company is thus a part of the differentiation strategy (Mckeown, 2012). The differentiation strategy aims at gaining a maximum level of differentiation and uniqueness as compared to its competitors. Developing new products means that the firm has yet another product that its competitors dont. The firm can thus utilize the product to encourage more sales from its existing outlets. Recommendations and Conclusion Starbucks is not only one of the major players in the coffee shop industry; it is also the largest chain in the world in this department. The presence of the firm in 65 countries proves the efficiency of its differentiation strategy. The specialty products and ingredients are what sets the firm apart from its competitors and provide it with the much needed competitive advantage. Starbucks strategy of differentiation in almost every sphere of its operations is a reason behind its broad differentiation. The differentiation is thus facilitated to a level where each and every action of the firm puts it at an advantage over the competitors. The factors thus help it in gaining a competitive advantage which not only helps it in maintaining a strong presence in the existing markets but also helps it in gaining new markets as well as penetrating even further into the new dimensions of the existing markets (makalova, 2012). However, the factor that Starbucks needs to keep in mind is again rela ted to its differentiation strategy. It must be kept in mind that the use of the differentiation strategy is being used by more and more newcomers in this industry and as a result, it is providing the company with more and more challenges in this regard. In such a case, the firm must keep up its innovative levels to the maximum extent that is possible. The innovative strategies are what helped the company maintain a differentiation from its competitors. However, it must be kept in mind that, the fierce competitions in the market provide the company with the challenge where the competitors are able to copy their products and as a result, the customers are left with options. In such a case, the company is at a constant risk of losing customers to competitors that combine a strategy of competitive pricing as well. As a result, Starbucks needs to constantly innovate its products in order to maintain differentiation. The differentiation is, in fact, the presence of products that the comp etitors dont offer. As a result, the innovation would provide the company with the means to develop the much needed innovative product that would provide it with a differentiation over its competitors. Also, Starbucks needs to include the growth into new areas in order to facilitate growth. The markets of Africa and the Middle East are lucrative ones that still have not been exploited by the firm (Salaman Asch, 2003). In such a case, Starbucks can consider expanding to those regions as well. The expansion is one of the prime reasons for the growth and sustenance of the company and Starbucks needs to include the idea in their strategy. References Braun, M. Latham, S. (2014).Mastering Strategy. Santa Barbara: ABC-CLIO. Cole, G. (2008). Grande Expectations: a Year in the Life of Starbucks' Stock20081Karen Blumenthal. Grande Expectations: a Year in the Life of Starbucks' Stock . Loughton: Piatkus 2007.Management Decision,46(4), 673-675. De Kluyver, C. Pearce, J. (2009).Strategy. Upper Saddle River, N.J.: Pearson/Prentice Hall. Eldring, J. (2009).Porter's (1980) generic strategies, performance and risk. Hamburg: Diplomica Verlag. Haskova, K. (2015). Starbucks Marketing Analysis.CRIS - Bulletin Of The Centre For Research And Interdisciplinary Study,2015(1). Mckeown, M. (2012).The strategy book. Harlow, England: Pearson. Porter, M. (1980).Competitive strategy. New York: Free Press. Ritson, M. (2007). Speedy Starbucks has grown too fast.Strategic Direction,23(8). Salaman, G. Asch, D. (2003).Strategy and capability. Malden, MA: Blackwell Pub. makalova, P. (2012). GENERIC STAKEHOLDER STRATEGY.Ecoman,17(2). Snyder, M. (2006). State of the Profession: The Starbucks Effect.Academe,92(1), 70.